An Interesting Way to Hype Your Product Launch – 3 Easy Steps

Hype is important.

It’s probably the most important thing.

People talking about your product, posting about it, emailing about it, arguing over it, Twittering about it; the more talk, the more hype, the better.

Of course, there are hundreds of ways to get it. But there is one method I’ll definitely be implementing on my product launches that I want to share with you.

I’ll even let you in on a fun secret; it’s really easy, and I took this idea from a video game.

Yes – a video game: Team Fortress 2 to be exact.

Every so often they release a major update to the game and the hype created around it is fanatic and amazing to watch and be a part of.

The 3 Easy Steps

1) Think up a release schedule for your bonuses

If you know your awesome product is going to be launched on July 1st, 2009, and you know you have five bonuses, you can make a release schedule that works like this:

• Wednesday (June 24th) <= release bonus one
• Friday (June 25th) <= release bonus two
• Sunday (June 28th) <= release bonus three
• Monday (June 29th) <= release bonus four and surprise
• Tuesday (June 30th) <= release bonus five and surprise
• Wednesday (July 1st) <= launch and release fast-action bonuses

This is just an example schedule, of course, though it’s very flexible.

The releases start off every other day, then become every day, then introduce additional surprise bonuses, then end with the launch and your fast-action bonuses. The most important thing this achieves is that your launch sequence becomes more and more exciting daily.

If possible, make the bonuses get bigger and better to add even more excitement to your launch sequence.

The best part about this is that hype can grow by leaps and bounds as almost everyday people have something new to look forward to, talk about, post about, email about, Twitter about, etc. This even gives fresh material your affiliates can talk about.

If you were to just make a salespage and have all the bonuses already on it, people only have one release to talk about. However, by breaking it up into a sequence, they have many new and exciting releases to discuss.

2) Make an image for your release schedule

The pictures above are some screenshots of the game’s release sequence: their initial sequence, their first update, and the completed sequence, in that order.

As seen above, with each new release a link would replace the date. That link would then take you to a new page talking all about that bonus.

Alternatively, you could just have the link jump down to the part of your salespage where the bonus has been added, if you don’t want multiple pages.

The important part is to provide some kind of link.

3) Lastly, add the links as they are released

So all that’s left to do with each release is to replace the date with a link to the bonus. You can then send an email out letting people know there’s been a new bonus released.

However, you don’t even have to send that email as they will already be checking your salespage multiple times during the day, just waiting for you to post the release.

Now that’s excitement.

Conclusion

Let’s recap all you need to do to implement this hype-building structure:

1) Make a launch sequence from your bonuses
2) Make an image to show the dates
3) Replace the dates with a link to the bonus

That’s it; that’s all there is to it.

Pretty easy, eh?

Be careful though, you might start to hear things like “Did you see what he released today? It’s awesome! I can’t wait to see what happens on tomorrow’s release!”

Cheers, and good luck.
~ Corrado