The Regular Price Sale Trick – A Simple Trick Used for Generating Eager Customers

What I learned was awesome.

The other night my cousin stopped by on his way home from work; he is a suit salesman, has been for years. So he shows up still dressed from work, measuring tape around his neck and down his shoulders. And he knows a dangerous secret.

I was in the middle of working on the sales copy for my product Easy PDF Creator: it allows people to create, reband, and track PDFs – showing them exactly which PDF is providing their site with traffic, and which subjects they can target to sky rocket sales and traffic.

Pleasantries were exchanged and he asked if I was interested in buying a brown leather jacket. His store was having a sale and I could get a top-of-the-line leather jacket for $129: although I would have to come in next week because he just sold the last one.

My cousin, like the other suit salesmen there, is paid on commission. He would never try to force a sale upon a customer; he understands how important his relationship with the customer is. However, he wants to sell as much stuff as he can.

And he knows a dangerous secret.

A secret anyone can use, at any time.

A secret you could use, right now, to increase your sales.

A secret so powerful, it can make the cheapest customer buy.

In fact, this trick is most effective against the cheapest customers.

My cousin told me this secret of how he sells more suits then anyone else, and I instantly thought of many great uses for it in the world of online marketing.

The Secret – Revealed

I’ve decided to name this secret, “The Regular Price Mark Down”. This is what he does:

1. Remove the printed sale tag
2. Add his own sale tag with the same price, except handwritten
3. Watch the customer buy the suit, and feel great about the deal they just had

You could also reduce the price for added effectiveness; even it’s it only by a tiny bit.

Why This Works

Customers are always looking for sales and a way to save a couple bucks. I know people that drive to the other end of town just to save 1 cent a litre on gas, and people that will only exclusively buy things that are on sale. These people can be your hardest customers; as they are the hardest to get them to open their wallet.

Why is this most-effective against the customers who are cheap? Easy. They want a deal, and you’ve just shown them one.

There are a few things we can look at which tells us why this trick works.

1. People feel good about saving money
2. People feel good about themselves when they find a great deal

When a customer goes to the store and sees a computer printed tag, they know that this is just the regular price that everyone else gets.

However, if a customer were to see a handwritten price tag, they automatically assume a few dangerous things:

1. This price is unique
2. This price has been reduced
3. If I don’t buy this now, someone else will and I’ll have to pay the regular price

Where Can I Use This?

1. On your sales copy. It can look something like this:
   
2. As an offer for an additional bonus for signing up to your mailing list. It can look something like this:
   
3. To draw attention to an “act now” or a “sale” in your eCommerce store. It can look something like this:
   

Let me know if you use this on one of your sites: I’d love to hear about it.

Cheers,
Corrado